We are a team of committed ex-IT people who have realized that there is more to business strategy than just IT solutions.  If you don't understand the business pain point, there is no sense in building a product/app that is a cookie cutter solution.  Also, we look at the users who will ultimately use the product.  'User-friendly' is an overused cliched hype.  Ideally nobody should require training just to use a solution.  Come ride with us and feel the change.